• The (ex)change

    "Change is hard at the beginning, messy in the middle and gorgeous at the end."

    Omnichannel marketing needs for most companies a (digital) business transformation where you stop thinking from a production process towards the client, but from the needs of your clients and how you can evolve as a business and organisation closer to your target audience. Good examples in Europe...
    2017年2月28日
    Trend watchers have been predicting the disappearance of print media for decades and have declared that all printed material is “dead”. One thing we can say is that they were/are wrong and that statements like “print is dead” are exaggerated and don’t reveal the full potential of the medium. Let...
    We all feel the economy picking up again and the first idea Marketing Professionals have is to ask for more advertising budget. The past years we were all confronted with reduced budgets or constrains on resources. Is asking for more advertising budget the right way? Or are there other steps to...
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